MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

Revenue 98

Revenue Tips Certificate Social Media 98

Association Success

MAY 20, 2020

How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A The short answer: that’s up to you. .

Price 78

Price Revenue Cost Discount 78

Reid All About it

FEBRUARY 9, 2024

Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? . Hear how the speaker’s team developed a price elasticity forecast.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Leading Learning

MAY 19, 2022

So is non-dues revenue. In the summer of 2016, our team conducted a pricing sensitivity study, ostensibly to figure out whether we really did charge “too much,” as feared. <<< Aside >>> The goal of the pricing study was to explore a pervasive and internalized sense that our courses “cost too much.” . <<<

Revenue 97

Revenue Price Course Content 97

Reid All About it

APRIL 5, 2024

Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority. Seems like a good place to start. Lessons from the podcast world.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

JULY 31, 2020

If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Planning virtual conferences. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Montana 362

Montana Revenue Innovation Case Study 362

Freestone

APRIL 16, 2024

There are three major benefits you’ll find in repurposing your continuing education content: Reach a larger audience Engage more learners Boost your revenue How to record and edit live presentations for online consumption One way to repurpose your content offerings is to transform live presentations into on-demand learning resources.

Education 77

Education Content LMS Library 77

Reid All About it

MAY 22, 2020

Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. WBT Systems has been tuning in—they describe ten attendee complaints about virtual conferences and provide suggestions to resolve them. Virtual conference success stories. Here’s another one.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

NOVEMBER 20, 2020

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Virtual conference pricing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Maximizing Revenue through Smart Pricing Strategies.

Certificate 370

Certificate System Dallas Price 370

Reid All About it

SEPTEMBER 15, 2023

Boring conferences. Dean West at Association Laboratory bemoans the state of association conferences because “nothing is different” despite associations knowing the same ol’ same ol’ is boring the hell out of attendees. Here’s a cure for boring conferences. Open Space events. Credit card processors. Location: Arlington VA.

LMS 256

LMS Revenue Arlington Education 256

Associations Now

MAY 21, 2019

That’s especially true for associations with declining dues revenue. Taking some time to brainstorm with members provides them a stimulating engagement opportunity and could generate ideas for contributing additional nondues revenue to your organization’s bottom line. Supplemental Education. Podcasting.

Project 87

Project Revenue Austin Education 87

Reid All About it

JUNE 25, 2021

Most of the people I know who exhibited at virtual conferences this past year were not pleased with the results. Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. – Revenue Success from Scratch: One Association’s Story.

LMS 361

LMS Revenue Tips America 361

Reid All About it

OCTOBER 30, 2020

WBT Systems explains how virtual conference session recordings can serve as a launchpad for an association’s online learning portfolio. Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. by Adrian Segar, Conferences That Work, part 1 and part 2 ).

Revenue 341

Revenue Learning Management System Certificate LMS 341

Reid All About it

JANUARY 12, 2024

– Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? . More info/register. 1 CAE credit. More info/register.

LMS 266

LMS Education Member Engagement Revenue 266

Reid All About it

AUGUST 11, 2023

But there’s no replacement for conferences. Yes, our conferences are places, but they’re also where we double-down on this feeling. CDT – Chicago Roundtable Event (Chicago IL) CNG is bringing together industry experts to discuss topics pertinent to your work with certification programs. Leadership pipeline. More info/register.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Non-dues revenue. Sponsorship strategy. Data-informed event planning. More info/register.

Revenue 227

Revenue Chicago Leadership Education 227

WBT Systems

SEPTEMBER 13, 2016

We have a tremendous opportunity to both diversify and expand our revenue streams while also providing a critical service to the next generation of workers (and members).”. Attracting New Members with Association Education Programs. “We

Education 150

Education Certificate LMS Learning Management System 150

Reid All About it

JUNE 18, 2021

Virtual conference networking. Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Lessons learned while planning a hybrid conference for APHON.

LMS 369

LMS Certificate America Committee 369

Blue Sky eLearn

DECEMBER 28, 2018

How vital is non-dues revenue for your association? In 1953, more than 95% of revenue for professional associations came from membership dues. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Live Stream and/or record content from in-person meetings and conferences.

Content 200

Content LMS Class Course 200

Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Omnipress ).

LMS 329

LMS Montana Revenue Price 329

Freestone

MARCH 4, 2024

An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. Highlight learner success stories, exciting upcoming events, or annual conferences to show your program’s value, ultimately attracting more learners.

Strategy 52

Strategy Marketing How To LMS 52

Reid All About it

FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. If you create education and conference program titles and descriptions for your association’s website, search engine optimization (SEO) will make those programs more discoverable by potential learners and attendees.

San Diego 370

San Diego Price Strategy Education 370

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

AUGUST 18, 2023

My state SAE hosts a successful silent auction every year at our annual conference to raise money for scholarships. Expert Series: Get Sponsored: How to Make 6-Figures in Digital Sponsorship for Your Association Learn how to optimize digital sponsorship and capitalize on the huge opportunities to grow digital revenues to 6-figures or more.

Certificate 195

Certificate Education Revenue Marketing 195

MemberClicks

AUGUST 4, 2022

How do you strike a balance between ensuring that enough revenue comes in to cover all your operation costs, and charging your members a fair price for the value they’re receiving? How do you increase your membership dues prices? Membership dues are the biggest provider of revenue for organizations. Why do they matter?

Price 96

Price Discount Revenue Tips 96

Reid All About it

JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Learn about a 5-step method for pricing your learning programs and selling the value to get buy-in from your board.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Virtual conference design. Amen, brother.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

JANUARY 8, 2021

Virtual conference closing. I still remember the final moments of a virtual conference I attended last year. The conference experience just stopped. Inspired by Priya Parker’s The Art of Gathering , WBT Systems describes how to close a conference in a meaningful way instead of ghosting your attendees. Building new norms.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

APRIL 23, 2021

George Miller, CAE, senior consultant at McKinley Advisors, outlines the steps to take to increase the diversity of your conference speakers , and describes what they did when they encountered session chairs with homogenous networks. Is it a certificate program or a certification? Event Revenue and Sponsorship ROI.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Before it’s too late, establish a daily oral hygiene habit that includes flossing and purple Listerine, or pay the price. Hear ideas for collecting non-dues revenue (sponsorship, job boards, merch, etc.),

Chicago 205

Chicago Education Certificate Revenue 205

Nimble AMS

MAY 25, 2022

TECH TIP: Attract new members by integrating Nimble AMS with YM Careers , Community Brands software designed to foster your members' careers and maximize revenue. Develop education training and certification program. Offer non-member pricing for training. Here’s how to develop your program: . Offer various learning mediums.

Innovation 129

Innovation Technology How To Recruiting 129

WBT Systems

JULY 24, 2018

Gain or maintain professional certification (12 percent). Promotions to/at their association’s conferences or trade shows. Cross-selling to non-members who buy products or attend conferences. Offer member and non-member pricing. Certifications: a pathway to engagement. Certifications: a pathway to engagement.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. The Society for Industrial and Organizational Psychology shared some of their sponsorship plans for an upcoming virtual conference on Collaborate (sorry, ASAE members only). Good question.

Montana 341

Montana Revenue Strategy Conference 341

Blue Sky eLearn

DECEMBER 28, 2018

How vital is non-dues revenue for your association? In 1953, more than 95% of revenue for professional associations came from membership dues. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Live Stream and/or record content from in-person meetings and conferences.

Content 126

Content LMS Class Course 126

Higher Logic

JUNE 4, 2019

While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. But, they also like consuming live content where they can ask questions and get involved with discussions. Let’s dive right in. How to Use Virtual Events to Promote eLearning Programs.

Learning Management System 214

Learning Management System Content Course Discount 214

MemberClicks

MAY 30, 2023

Depending on your organization’s purpose, your ideal member profile, pricing, and benefits, some membership types may make more sense than others. Let’s explore different membership organizations, pricing models, member benefits , and how to decide what membership type is right for you.

FAQ 52

FAQ Price Discount Revenue 52